Why are there NFC chips in all of our T-shirts? - Clothing

All of our T-shirts (clothing) have a very innovative NFC chip underneath the tag that has our signature symbols 👊🏼⭐️💙. This chip is located on the left sleeve of all of our T-shirts. Like "The We Freed Britney" T-shirt below. (Don't worry brothers and sisters! You won't feel the chip and it will not cause any discomfort while you wear the T-shirt)

Let us explain why!

You will see that your T-shirt encourages positive conversations; both with friends and total strangers, and that will be more than wonderful. After the nice talk you have had with your new brothers and sisters, you can let them tap the NFC chip. It will take their smartphone to the product page on our website with all the information of the T-shirt including a description of the t-shirt and more photos by Mr. Chill & Mr. Fluffy. Just awesome! 👊🏼

By wearing your favourite T-shirt, we are sure you will experience compliments very often. That will bring in the 'chill vibes' and a 'fluffy feeling' to share and explain the philosophy of the T-shirt and why you adopted it. That's why the NFC chip is there: to help you!

By adopting one or more items of Mr. Chill & Mr. Fluffy's apparel, you become a brother or a sister of our community. We call it the 'Brotherhood of Universal Love'. 

That is also what's in it for you: becoming part of a positive community, sharing smiles and beliefs and also becoming a star ⭐️ for others around you. 

The NFC chip will help you to become an ambassador of the Mr. Chill & Mr. Fluffy Brotherhood of Universal Love. We can assure you that it will give you goosebumps! That is what our community is about. We believe our T-shirts will change people's lives by bringing them together and by radiating love to everyone. Wow!  

You will contribute to give people their daily dose of enthusiasm and LOVE 💙 Yes you can! 

Thanks for joining us in our mission. Now you know why all of our T-shirts have an NFC chip. 'Tapping and sharing is Caring'. 

Chill Vibes & Fluffy Hugs,

And what is NFC?

NFC (Near Field Communication) is a wireless connectivity technology based on RFID (Radio Frequency Identification) enabling contactless communication between a reader and a tag. A tag is a small electronic component that can be embedded in the labels of clothing and footwear items, such as jackets, t-shirts, dresses, shoes etc. Adding an NFC tag to an object connects it to the digital world. Implementing NFC allows fashion brands to track their products around the world, ensure their authenticity, and create a direct two-way communication channel with consumers via their smartphone, used as an NFC reader.

What do we use it for?

Aside from ensuring the authenticity of your adopted T-shirt; we have configured the specific website URL of each t-shirt into the tag, and by simply "tapping" the NFC-enabled object with your smartphone (bringing the mobile phone and the tag in close proximity), you can find out more about your favourite T-shirt before and after the purchase (stock availability, recommended products etc). By opting for NFC, we are bringing our bros and sisters into a new era of a digital experience!